Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Are you a levelheaded literal or a "warm & fuzzy" evocative type? When engaging new clients we often had a hard time getting to the bottom of this question before launching into web designs, logo creation, or business art of any kind. Our creative director, Cathy, came up with the great brand personality quiz which helps us to evaluate early on the preferences clients cannot articulate until they see the examples in this quiz.
Check out Carrie Hill's great advice this week on writing copy for search engines. There are some simple tips such as using tildas instead of pipes or dashes on a web page title to stand out from the organic search crowd. Carrie also offers some great advice on formatting pay-per-click (PPC) ads.
Did you know that 40-60% of website visitors might not be landing on your homepage? For our site, only 50% land on the homepage. And for most of our clients the number is 40%-50%. Often companies don't pay much attention to deep sub-pages, but they may the first thing your visitors see.
Check you have a clear call to action and contact information on all your pages, no matter how deep. And check your analytics package for your top 5 landing pages - you might be surprised.
Despite the myriad of advertising and marketing agency sites that look glitzy but don't even rank on Google for a single target keyword, websites can be interesting, polished and highly-ranked in search engines. If you are looking for a web design firm that will help you get online leads, make sure their own site ranks well for keywords as well as looks great.
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