Read a
great article on B2B Marketing discussing how the traditional press release has changed from a vehicle for media to a vehicle for online marketing.
Labels: online public relations, press releases., public relations, SEO press release
This weekend I came across
Visuwords - a visual online dictionary/thesaurus. It's a powerful visualization tool because it lets you see the relationship between words in a visual fashion. Simply type in a keyword in the search bar or hit the "random" button and the tool will pick a word.
Here are some ways to use it:
1) Use Visuwords as a brainstorming tool during product naming sessions. It gets you thinking in far less literal sense that a pure thesaurus.
2) Refer to Visuwords when trying to come up with an available domain name.
3) Check out Visuwords when you have writer's block and need a descriptive blog post or whitepaper title.
4) Represent ideas on your website in this "neural net" fashion.
5) Use for keyword research to come up with initial keyword lists.
Labels: dictionary, keyword analysis, keyword research, thesaurus, visualization, visuwords
Google News is now picking up releases published on
PitchEngine. PitchEngine lets users build and and share PR pages for free. What's different about PitchEngine is that you can build a PR webpage showcasing videos, your company's newsroom, and related links all on one page. They bill this as a social media press release.
We were one of the early adopters of the service and have been pretty impressed with the results. In addition to being a nice supplement to traditional wires in building back links, it stands out as something different with the media.
Labels: pitch engine, pitchegine, pr 2.0, public relations, social media pr, social media press release
If you are still a Twitter disbeliever, check out the
Twitter Election site. Tweets are coming in at 1-2 per second!
Labels: election day, tweet, twitter
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