We've been using
Animoto for a few months now and love it. Examples of the videos we've created with Animoto can be found on our
testimonials and
marketing portfolio pages. We're even more excited that Animoto now gives you the ability to upload your own videos and to mix them in with your still shots. They have upgraded their music selection library as well.
Free trials are available, however, the business package lets you customize the videos and delete the Animoto logos.
Labels: animoto, business videos, video, web video
I was really excited to find out this evening that
Kiva.org is now offering microloans to small businesses in the U.S. Our 24th microloan is to Roberto - a mechanic in Fremont, California who wants to expand his shop. What a better way to stimulate the US economy, than to provide small business owners with necessary capital.
With just a $25 loan, you can make a difference. And these entrepreneurs are worthy of it. Not a single entrepreneur has defaulted on one of our loans to date. And many pay them back before their allotted time.
Labels: corporate responsibility, kiva, social entrepreneurship, social giving
Digital Asset Optimization (DAO) is the part of a change companies are implementing to meet online consumer search needs.
DAO is different from Search Engine Optimization (SEO), which concentrates on the text files of a website, focusing on keywords within that text. DAO identifies content in all its forms and uses filters to
identify what is material is most promotable. The Internet is no longer a text-only environment, and search engines are adapting to meet the standards of the new content available through the Internet.
If you are
a part of a company that tries to promote products/services online, then you know that having a strong online presence is an essential part of your business, and this presence is only valuable if your company can be found on the internet. Digital Asset Optimization ensures that search engines pick up all of the content that a company has available on the web: videos, animation, podcasts, message boards, maps, images, and other non-text based files. To prepare for all of this new information, almost every search engine now offers
media-specific searching for users. If you offer more than just written information to your online consumers, your will benefit
tremendously from implementing DAO strategies.
According to digitalassetoptimization.net, a site that promotes the benefits of and ways to use DAO, by implementing Digital Asset Optimization strategies, you can gain an increased presence with:
- Multimedia indexing
- Increased page rank
- Increased traffic
- A more targeted audience
- Increased back links to your site
DAO is similar to SEO in that everything from your file names to metatags are an important when implementing DAO. It is important to include text and descriptions for your images and videos so that they can search well on the Internet. For example, instead of naming your video, “Online Marketing,” change it to more specific search terms such as “How Marketing Firms Help Online Marketers Grow Their Business.” By being as specific as possible, individuals searching for you will have a better chance of finding your video online.
It is also a good idea to upload your videos to a service like YouTube, which is visited much more frequently than your individual site.
When in comes using Digital Asset Optimization to improve the searchability of your website there are several important things to remember. DAO relies on concise, targeted words and tags. Although having an attractive, creative website is still important, if your consumers can't find you on the web, your attractive website is not going to help sell your products/services. To get the most from your website using DAO, install an analytics service such as Google Analytics. These services provide you with a clear picture of how individuals see your site and alerts you to any problems. Digital Asset Optimization is all about how search engines index your content and return your web page in search results. Clarity Quest Marketing offers competitive pricing on Google Analytics reporting, customization and analysis, to help companies increase the productivity of their DAO efforts.
Still not sure if your ready for DAO? Contact the marketing experts at Clarity Quest Marketing to hear more about the opportunities available using DAO and how it can help increase your online presence.
Labels: dao, digital asset marketing, online marketing
Although it's been out awhile, I just started playing with Google's Wonder Wheel. If you perform a Google search, you will see a "show options" link at the top. If you click on this link, you will get a bunch of different Google tools including the Wonder Wheel.
I've found the Wonder Wheel really useful in trying to come up with keywords and key phrases for websites. It's a much different tact than the
Google Keyword Tool which just starts spitting out phrases and data at you. The Wonder Wheel makes you think visually about the relationship between words and phrases. I thought I had exhausted volume-getting terms for a particular niche, just to find a couple more using the Wonder Wheel. It's just another tool to add to your keyword analysis arsenal.
Do you have a particular tool you use often for building keyword lists?
Labels: keyword analysis, SEO, web marketing
Check out the great NY Times article about the
debate over IKEA changing their font in their 2010 catalog. Design does matter. A logo designed for $200 more times than not looks cheap. Creating a professional, polished and modern identity for your company is well worth the time, money and effort.
Take the first step by completing our
brand personality quiz. It only takes 5 minutes and is fun to boot. When you're ready to brand or re-brand your company, our
graphic and identity experts are waiting.
Here are a couple of our recent logo designs:
Labels: better marketing presentations, branding, identity, quiz
Getting a top ranking on Google News for your original articles can mean many leads for your business. Check out this
informative video from Google's Maile Ohye on how Google ranks news stories.
Labels: clarity quest marketing, google news, online public relations
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