Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Many startups ask us how to choose the best domain name for both SEO and branding. There are so many secured domains, finding a domain can often be daunting.
Check out a blog post by the folks at Noble Samurai on choosing domain names.
We agree that one hyphen is OK and it's better to have a hyphen in your URL.com that one without a hyphen at a .net.
Labels: branding, identity, SEO, web domains
Love this quote from
Rich Scheferen's excellent blog series on building credibility....
“MARKETING ISN’T A CAMPAIGN…
IT’S A COMMITMENT!!!”
It’s a commitment to a relationship.
A relationship that’ll leave your prospects and clients better off than before.
And, it’s your job to continually convince them that you’ve got the chops to do it.
What have you done recently to convince your prospects and build trust? Check out these
customer testimonial videos we created with our longtime client Vision Computer Solutions for whom we recently launched a
new website.
Labels: blog posts, free marketing tools, marketing, rich scheferen
Check out IT Database's latest report
Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far less coverage than its finance counterparts even though it's a huge part of our country's economic engine.
Particularly vexing is
Gartner predicted $3.3 trillion in IT spending in 2010, yet enterprise IT is barely covered in the mainstream media.
In the study IT Database also asked
tech PR pros which companies they thought were overrated or underappreciated by the business press. Look at the results and see that hip and hype really matter when it comes to PR coverage:
| Overrated | Underappreciated |
|---|
| Apple (32%) | Cisco (18%) |
| Google (28%) | Microsoft (12%) |
| Twitter (12%) | VMWare (12%)
|
Labels: it, marketing technology, media coverage, public relations, publicity
A new
MarketingSherpa Social Media Marketing Benchmark Report found that more than 55% of marketers surveyed in the hardware and software industries plan an increase in their 2010 social media marketing budget. This trend implies that B2B marketers recognize that IT buyers are using social media to make informed purchasing decisions.
Labels: B2B, marketing budgets, marketing sherpa, social media
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