With all the doom, gloom and complaining about the unemployment rate, here's what makes our country wonderful...Michigan self starters.
Read Fortune's
Tales of Career Rejuvenation.
Labels: ann arbor michigan, careers, fortune, michigan
Our agency's home city, Ann Arbor, Michigan, ranked as the 12th most innovative city in North America in a recent story by Business Insider.
Read the full story.
Labels: ann arbor, business insider, Michigan business
If you have a video, you need to syndicate it on different sites to both get the word out and help with search rankings. Here are the Top 10 video sites according to Website Magazine:
1. Youtube.com
2. eHow.com
3. dailymotion.com
4. hulu.com
5. metacafe.com
6. vimeo.com
7. megavideo.com
8. ustream.tv
9. veoh.com
10.justin.tv
The top 50 websites can be found in the
November issue of Website Magazine, p.16.
Labels: online video marketing, top video sites
This isn't my usual post on marketing but one that's even more important. Today is Blog Action Day and this year's theme is water.
As a paddler and now a coastal dweller, I am refreshed every day by the sight and smell of water. It's great to know there are still some rivers here on the East Coast where wetland wildlife flourishes. Each morning my daughter and I pass part of the Mystic River on our way to her school and make a game out of guessing whether it's high or low tide. Cormorants are sunning themselves on rocks and an occasional white heron graces our view.
With that in mind, it's hard to imagine that about 4,500 children die each year from contaminated drinking water and lack of basic sanitation facilities. When my daughter was 1.5 she came down with a severe case of rotovirus and had to be hospitalized due to severe dehydration. The doctor told me that this disease kills millions of third world children each year because they can't get simple IV fluids. And the disease is often contracted through unsafe water. I was horrified.
Please join me in
signing a petition to UN Secretary General Ban Ki-Moon urging him to continue the UN's life-saving work in bringing clean drinking water and sanitation to developing nations.
Labels: blog action day, clean water
Numerous medical practices hire business consultants for practice management, billing and now for technology management/health records. However, they often depend on internal staff or an office manager to take care of all the marketing efforts. Usually marketing efforts get relegated to the bottom of an ever-growing "to do" list. That's where a seasoned
healthcare marketing agency can help.
Marketing agencies that concentrate in medical practices know your needs and the lingo. These companies can increase patient volumes through direct mail, e-mail campaigns, marketing automation,
advertising, PR and
internet marketing. One marketing tactic which practices often neglect is internet marketing. Many practices neglect to even possess a basic website! In today's world with the baby boomers' ready access to computers, it's essential to have a website that at a minimum provides an overview of your practice, provider biographies, directions to your office and contact information. The next step is to optimize your website using key phrases prospective or current patients would enter into a search engine, such as Google, to locate your practice. A qualified search marketing company can perform a keyword analysis proving how much volume and competition exists for each keyphrase. The SEO firm will then incorporate the top phrases into your site in a way that will lay the foundation for improved search results rankings. As a follow-on step, the agency should also be able to assist you with
sponsored search and online banner ad campaigns in order to drive even more volume to your website. And be sure not to forget listings on the online local marketing channels - Bing's local listing directory and Google Places.
Labels: healthcare marketing, medical marketing, medical practices
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