Out of the Fog Marketing

This isn't my usual post on marketing but one that's even more important. Today is Blog Action Day and this year's theme is water.

As a paddler and now a coastal dweller, I am refreshed every day by the sight and smell of water. It's great to know there are still some rivers here on the East Coast where wetland wildlife flourishes. Each morning my daughter and I pass part of the Mystic River on our way to her school and make a game out of guessing whether it's high or low tide. Cormorants are sunning themselves on rocks and an occasional white heron graces our view.

With that in mind, it's hard to imagine that about 4,500 children die each year from contaminated drinking water and lack of basic sanitation facilities. When my daughter was 1.5 she came down with a severe case of rotovirus and had to be hospitalized due to severe dehydration. The doctor told me that this disease kills millions of third world children each year because they can't get simple IV fluids. And the disease is often contracted through unsafe water. I was horrified.

Please join me in signing a petition to UN Secretary General Ban Ki-Moon urging him to continue the UN's life-saving work in bringing clean drinking water and sanitation to developing nations.

Labels: blog action day, clean water