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Out of the Fog Marketing Blog
Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Monday, March 31, 2008
Read a great post and watch an associated video on social media strategies for business-to-business companies. I agree that LinkedIn is a great place to start. Labels: B2B, b2bmarketing, LinkedIn, social media, social networking
Thursday, March 27, 2008
Visit our new website to get some great free technology marketing giveaways including a sample marketing budget in Excel format and a whitepaper on determining the right marketing budget for your company.Labels: clarity quest, Excel, marketing budget, marketing budget amount, marketing technology, spreadsheets, template, website development
Monday, March 24, 2008
Douglas Merrill, CIO of Google was quoted in the March 18, 2008 issue of the Wall Street Journal:
"Fifteen years ago, enterprise technology was higher-quality than consumer technology. That's not true anymore. It used to be that you used enterprise technology because you wanted uptime, security and speed. None of those things are as good in enterprise software anymore [as they are in some consumer software]."
Consumer software, especially free to very low-cost online software such as Google Docs and Basecamp have leveled the playing field for small businesses. I can't wait to see what's next. Labels: ann arbor google, basecamp, cio, consumer, douglas merrill, enterprise, Google docs, marketing technology, online, software
Monday, March 17, 2008
Type in a word, company or phrase in Serph and in about a minute see where you show up online - on pages, in blogs and news. It's super easy to use and all the search results I tried were very relevant. Labels: serph, social media, web search
Register for the free 3rd Annual Women Making Connections expo in Kerrytown on April 1, 2008. How can you pass up free chocolate? Labels: ann arbor, ann arbor business, marketing, Michigan marketing events
Thursday, March 13, 2008
Here's some useful info on optimizing PDF for search indexing from the folks at SEO Panda.
Should you include PDFs in your optimization strategy for your web site? The answer is a definite Yes. PDF are the standard for sharing and displaying documents on the Internet. The question is: Can Search Engines find them and optimize them accordingly to a specific strategy? You have seen and maybe even quite often Search Engine Listings to a PDF that has a non-sensical title and description not related to the content of the PDF. This is because the Search Engine is trying to make sense of PDF document that is not probably optimized. Most Search Engines esp Google can index PDFs, but some work is required to get it properly optimized. First off, make sure you actually have text in your PDF not just images. Next make sure you have a document that is structured with text that follows your SEO objectives for that document. The "reading order" is the natural way in which the Search Engine sees the text in your document. The "reading order" can be viewed with a PDF creation and editing tool such as Adobe Acrobat by selecting Advanced>Accessibility>Touch Up Reading Order form the top menu bar. Use the Touch Up Reading Order feature to change the order in which text gets read or indexed by the engines. You can also use PDF tagging feature to force engines to read your document based on your tag structure. Engines can see links in PDFs so think about using PDFs as part of your internal and external link building to increase visibility and authority of your site. Labels: adobe, improve search engine rankings, pdf, search engine optimization, SEO
Tuesday, March 11, 2008
We just funded our seventh entrepreneur through a Kiva microloan. Check out our new Kiva webpage and consider financing a entrepreneur yourself. The minimum investment is only $25! Labels: ann arbor michigan, kiva, microloans, overseas, small business, social entrepreneurship
Monday, March 10, 2008
To help fuel development, venture capital firm Kleiner Perkins Caufield & Byers has created a $100 million 'iFund' to support new companies developing the next generation of applications for the iPhone. Kleiner Perkins partner and fund manager John Doerr said he's particularly interested in funding applications in health care.
My husband, a physician, has never owned a cell phone. Yet almost he and many of the residents in his program either have a iPhone or plan to buy one in the near future once carriers other than AT&T begin to offer it. I've run into several doctors with them in the last 2 weeks. So Kleiner is onto something...maybe the Tablet PC will never gain mass appeal in healthcare settings. It will be the iPhone.Labels: emr, health records, healthcare, iFund, iphone, physicians, software, tablet pc, venture capital
Thursday, March 6, 2008
In the future, will there be just one scheduling system used by everyone? Google taking a step in that direction with new sync to Microsoft Outlook.
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