Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Check out IT Database's latest report
Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far less coverage than its finance counterparts even though it's a huge part of our country's economic engine.
Particularly vexing is
Gartner predicted $3.3 trillion in IT spending in 2010, yet enterprise IT is barely covered in the mainstream media.
In the study IT Database also asked
tech PR pros which companies they thought were overrated or underappreciated by the business press. Look at the results and see that hip and hype really matter when it comes to PR coverage:
| Overrated | Underappreciated |
|---|
| Apple (32%) | Cisco (18%) |
| Google (28%) | Microsoft (12%) |
| Twitter (12%) | VMWare (12%)
|
Labels: it, marketing technology, media coverage, public relations, publicity
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