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Out of the Fog Marketing

Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.

Tuesday, September 15, 2009

 

Take a ride on the Wonder Wheel



Although it's been out awhile, I just started playing with Google's Wonder Wheel. If you perform a Google search, you will see a "show options" link at the top. If you click on this link, you will get a bunch of different Google tools including the Wonder Wheel.



I've found the Wonder Wheel really useful in trying to come up with keywords and key phrases for websites. It's a much different tact than the Google Keyword Tool which just starts spitting out phrases and data at you. The Wonder Wheel makes you think visually about the relationship between words and phrases. I thought I had exhausted volume-getting terms for a particular niche, just to find a couple more using the Wonder Wheel. It's just another tool to add to your keyword analysis arsenal.

Do you have a particular tool you use often for building keyword lists?

Labels: , ,


Comments:
Besides being a great feature, there is an interesting story behind the Wonder Wheel feature. Apparently it’s based on an algorithm that was developed concurrently with PageRank in the late ’90s.

You can read about it here:

http://www.digitaltonto.com/archives/427

- Greg
 
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