Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
We've been using Animoto for a few months now and love it. Examples of the videos we've created with Animoto can be found on our testimonials and marketing portfolio pages. We're even more excited that Animoto now gives you the ability to upload your own videos and to mix them in with your still shots. They have upgraded their music selection library as well.
Free trials are available, however, the business package lets you customize the videos and delete the Animoto logos.
Visitors will stay on your web 50-70% longer if you incorporate video. Video is extremely effective for technology companies. Riverbed Technologies does a nice job of recording and post its "Chalk Talk" series. Below is my quick attempt at an under 2 minute video which took under 20 minutes to script and produce. Stay tuned for some more sophisticated videos from us both here on the Out of the Fog Blog and on in our Clarity Quest marketing resources library.
Please forgive the thumbnail Google came up with below. I was not asleep when I recorded the video!
Cisco's marketing chief Marilyn Mersereau was recently quoted in B2B Marketing..
"Video changes everything on the Web. People stay longer on our sites when video is involved. Also, instead of publishing a spec sheet about our products, our program managers publish a video of themselves talking about their product. People have short attention spans today. "
I could not agree more - it's nice to see a tech giant validate what we have been espousing for over a year.
If you try and get frustrated with video or audio quality, check out our Web Video Best Practices guide for tips on making your own videos.
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