Out of the Fog Marketing

Despite the myriad of advertising and marketing agency sites that look glitzy but don't even rank on Google for a single target keyword, websites can be interesting, polished and highly-ranked in search engines. If you are looking for a web design firm that will help you get online leads, make sure their own site ranks well for keywords as well as looks great.

Read Wordtracker's article "Are Web Designers Clueless about SEO?" for some interesting insights.

Labels: google web design, link building for SEO, michigan web design

I'm a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book The Pursuit of Wow! were largely responsible for me starting Clarity Quest a few years later.

However, I don't know what he and his team are thinking on his new website. Did anyone tell him that red is the most difficult color to read? I know the exclamation marks are his brand element, but using them in the navigation menu is completely over the top. There's so much information on this site, I easily lose interest because I can't quickly figure it out.

Ok, maybe I'm ADD after a long day but compare Tom's site to Seth Godin's. I think you'll see the huge difference.

Labels: better marketing presentations, blogs, gurus, michigan web design, pursuit of wow, readability, seth godin, tom peters, user interface, web 2.0

Great Web Design Guide

Given the number of calls lately for our website design services, many companies are in the midst of hiring marketing or graphic design firms to create a new web presence.

As you are engaging firms to design your site, check out a great Web 2.0 guide by Ben Hunt of Scratchworks. I've used this guide as ammunition many times advising against too much information on a site or too many columns.

Thanks to Casey Frushour of Casey's Head graphic design for pointing out this great reference site.

Labels: michigan web design, michigan web development