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Out of the Fog Marketing Blog
Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Thursday, February 28, 2008
I'm a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book The Pursuit of Wow! were largely responsible for me starting Clarity Quest a few years later. However, I don't know what he and his team are thinking on his new website. Did anyone tell him that red is the most difficult color to read? I know the exclamation marks are his brand element, but using them in the navigation menu is completely over the top. There's so much information on this site, I easily lose interest because I can't quickly figure it out.Ok, maybe I'm ADD after a long day but compare Tom's site to Seth Godin's. I think you'll see the huge difference. Labels: better marketing presentations, blogs, gurus, michigan web design, pursuit of wow, readability, seth godin, tom peters, user interface, web 2.0
Thursday, February 21, 2008
According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a blog and 13.7% comment on a blog at least once a month. The numbers are higher for youths. Of online youths, 20.8% publish a blog, 36.6% read a blog, and 26.4% comment on a blog at least once a month.
However the complete Business Week article details why some businesses are shifting from blogs to social media sites. It's an interesting idea now that Twitter posts are being indexed by Google and only takes seconds to write compared to the longer time commitment for a well-written blog post.
Labels: ann arbor business, ann arbor google, blogs, businessweek, corporate blogs, forrester, number of blogs, social media, twitter, young bloggers, youth
Monday, December 10, 2007
There's a great blog post on Essential Keystrokes about driving traffic to your blog by linking to stories on major news websites such as CNN. Basically, the service Sphere.com connects traditional news media stories with posts in the blogosphere.Labels: blogs, link building for SEO, news, sphere.com
Monday, December 3, 2007
Ann Arbor SPARK hosts Everything You Wanted to Know about Feedburner, Blogs and RSS Feeds this Tuesday night December 4th from 5:30pm-7pm at the Ann Arbor Google offices. The session will be lead by Brent Hill who is the Team Manager in the Global Media Solutions division at Google. Labels: ann arbor business, ann arbor google, blogs, feeds
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