Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Are you a levelheaded literal or a "warm & fuzzy" evocative type? When engaging new clients we often had a hard time getting to the bottom of this question before launching into web designs, logo creation, or business art of any kind.
Our creative director, Cathy, came up with the
great brand personality quiz which helps us to evaluate early on the preferences clients cannot articulate until they see the examples in this quiz.
Labels: brand marketing, brand personality, brand preferences, branding, google web design, logo design, web 2.0 design, website design
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