Out of the Fog Marketing

Are you a levelheaded literal or a "warm & fuzzy" evocative type? When engaging new clients we often had a hard time getting to the bottom of this question before launching into web designs, logo creation, or business art of any kind.
Our creative director, Cathy, came up with the great brand personality quiz which helps us to evaluate early on the preferences clients cannot articulate until they see the examples in this quiz.

Labels: brand marketing, brand personality, brand preferences, branding, google web design, logo design, web 2.0 design, website design

I took some time off last week to check out our famed "Ann Arbor Art Fair". Among the literally hundreds of jewelry booths, one in particular stood out. This jewelry maker from Montana actually took the time to brand each one of her pieces with some great evocative names. There were necklaces named "Vixen " and earrings called "Calla Lily". When I told her I was in marketing and really thought naming was a great idea to differentiate her product, she retorted "Of course, I name them. I named my children after all."

And there you go. Some of the best marketing ideas don't have their roots in marketing. They just plain make sense.

Labels: ann arbor, art fair, brand marketing, branding