While Facebook may still be the biggest largest social networking site in the business world, Twitter seems to be the favorite among the Fortune 100 companies, with 65% owning a corporate Twitter account.
Check out some beautiful and interesting
social media infographics at Mashable.
Labels: facebook, mashable, twitter
If Facebook were a country, it would have the 4th largest population in the world. Your business is probably ignoring social media, but would you completely ignore an entire country as a target market?
Labels: facebook, social media
Microsoft today announced that it will add live updates from micro-blogging service Twitter to its Bing search engine results. Google also announced plans for live Twitter updates integration in its search engine. At the Web 2.0 Summit in San Francisco, Microsoft announced it has access to the public Twitter feed and released the
Bing Twitter search beta for U.S. residents. Google promised to roll out Twitter integration in its search engine "in the coming months". In addition, Microsoft has inked a deal with Facebook and Google is said to be in talks with them.
Yusuf Mehdi, senior vice president of Microsoft's online services group, said, "We are going to get access to all of the public Twitter information in real time." Bing will also get the Facebook status feed at a later date. Sheryl Sandberg, chief operating officer, Facebook, said, "We are giving Bing a feed of data made open to everyone. No money exchanged hands. We are not trying to make money on data."
Bing Twitter search sees the text of a Twitter update and any shortened links tagged with it. Domain names are displayed after the shortened links mentioned in the Twitter update. However, Bing Twitter search only shows Tweets that happened in the past week.
This is the first attempt of the search engine giants to show real-time information in search results. Stay tuned to see how both Google and Microsoft will roll this search functionality out of beta. If you do not have a
social media strategy, it's time to get cranking.
Labels: bing, facebook, google, search results, SEO, twitter
I've had two clients call me this morning confused about Facebook recently allowing individuals and companies to claim custom domain names. Now instead of a long string such as www.facebook.com./234fsd0 you can actually get www.facebook.com/chris.slocumb. Unfortunately you do not have to be the owner of a personal name, trademarked name, or domain in order to claim the custom URL.
Even though the name land grab began this past Sunday, you can still claim a custom URL by logging into your Facebook account and directing your browser to
http://www.facebook.com/username/.
Labels: facebook, SEO, social media
Cisco and Facebook? Yes, folks they have a relationship. B2B Marketing recently reported on
Cisco's use of social networking and Web 2.0 tactics to launch their Aggregation Services Router 1000 series. Usually stoic Cisco even has a Second Life property.
Research firm Universal McCann has a
detailed report out with social media statistics. One of the more interesting stats is 36% of survey respondents thought more positively about companies with blogs. It's interesting blogging is becoming part of branding and corporate validation.
So does your company have a Facebook group,
Squidoo site or
Twitter page? In this new landscape the daring companies which try it will come out ahead I believe. We already see fabulous search engine ranking pages for Squidoo sites on niche topics and Twitter tweet pickup. So dive in...the water's fine.
Labels: b2bmarketing, better marketing presentations, cisco, facebook, Internet marketing, social media, social networking, squidoo, twitter, universal mccann, web 2.0
Nielsen Online's October 2007 reports show that social networking sites and blogs are still expanding. Social networking giant MySpace drew 19% more unique users between October 2006 and October 2007, and Facebook grew 125% in the same period. Linked In - the business networking site - grew by 189%.
If someone in your company does not have time to blog, then at the very least make sure every employee has a LinkedIn profile that points back to your corporate website.
Labels: business social networking, facebook, LinkedIn, michigan, myspace, social media
I encourage all of our clients to get profiles on the big social networking sites: LinkedIn, Plaxo, Facebook. Invariably when I mention Facebook the CEO or owner of the client company will look at me with more than a little skepticism. "Isn't that the site my teenager is on?" is a typical next question.
While, yes your teenager might be on Facebook, more and more CEOs, thought leaders and technology gurus are posting profiles and joining groups on these networking sites. Facebook announced the details of its new advertising program in New York yesterday. Facebook now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. Each user's news feed will let others view the products she endorses such as "Shelley is a fan of Apple Computer".
So take notice small businesses. Can you afford not the have a profile on these sites? The word of mouth and validation marketing alone is worth the time and effort. Labels: facebook, small business, social media, social networking, technology business
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