Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Cisco and Facebook? Yes, folks they have a relationship. B2B Marketing recently reported on
Cisco's use of social networking and Web 2.0 tactics to launch their Aggregation Services Router 1000 series. Usually stoic Cisco even has a Second Life property.
Research firm Universal McCann has a
detailed report out with social media statistics. One of the more interesting stats is 36% of survey respondents thought more positively about companies with blogs. It's interesting blogging is becoming part of branding and corporate validation.
So does your company have a Facebook group,
Squidoo site or
Twitter page? In this new landscape the daring companies which try it will come out ahead I believe. We already see fabulous search engine ranking pages for Squidoo sites on niche topics and Twitter tweet pickup. So dive in...the water's fine.
Labels: b2bmarketing, better marketing presentations, cisco, facebook, Internet marketing, social media, social networking, squidoo, twitter, universal mccann, web 2.0
Squidoo launched yet another FREE site, The Ever Project. The concept is simple: the site lets users build a keyword-rich page such as greatest.seocompany.ever. You should grab your keyword-rich site URLs while they are still available.
You can choose from about 50 superlatives for the first word and add anything you want for the second word in the url. You are then taken to a page where you add reasons why you chose a company, product, person etc. as the best, worst, smartest, etc. thing ever. Then pagebuilder takes off and builds the page for you. The result is a Squidoo-type page with a newspaper look.
They only downside I see so far it that the page displays pay-per-click ads so you can give your competitors ads a new forum
Labels: everproject, SEO, SEO backlinks, squidoo, squidoo lens
A few weeks ago we created a Squidoo lens on outsource marketing departments. So was it worth the time and effort? You bet. The lens shows up as page rank of #4 on Yahoo! and #8 on Google. Not bad for an hour of work. Labels: improve search engine rankings, link building for SEO, squidoo
We've recently setup a lens on Squidoo on the benefits of strategic outsourcing of a marketing department. I'll be monitoring the effectiveness of this lens in driving traffic to this blog and overall lead generation. I'll report back in a couple of months on its effectiveness. Labels: link building for SEO, outsource marketing department, squidoo, squidoo lens
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