Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Using local geography in your online key phrases can be an extremely effective tactic when your business wants to rank for competitive keywords. By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness.
Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results. We use geographically-rich terms for many of our clients. Vision Computer Solutions would have a tough time ranking for "computer repair" but ranks on Google page one for "Michigan computer repair".
Daniel at Wordtracker wrote a
great article covering more on the long tail of local search.
Labels: better marketing presentations, link building for SEO, local business listing, long tail search, michigan
You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked him where he found us, it wasn't Google. Gasp. It was a very long tail search term on Yahoo! organic results. A term I didn't even know our firm was ranked #1 for on Yahoo! Gasp again.
Yes, this was a very tech-savvy individual. Yes, it was a technically sophisticated company. Then I remember the early adopters all used Yahoo! first. My first web-based email account in the mid-nineties was a Yahoo! account which I own to this day.
So Yahoo!, I'll give you your due from now on. Yes only 15% of technology buyers search on you vs. Google, but that's still a really big number.
Oh and by the way, that Yahoo! ranking was due to the fact we wrote great text and coded our site properly - amazing how that works.
Labels: link building for SEO, long tail search, Michigan SEO, yahoo search rankings
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