Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Debbie Weil just posted a great free transcript covering her advice on writing a great business blog. It has excellent advice on writing copy for blogs, how often to blog, and moderating comments. I found her opinions on the future of blogging very valuable.
Also, it's interesting she recommends that everyone has a Facebook account -something I've been recommending to business clients over the past 6 months.Labels: business blog guide, business blogs, free blog advice, small business blogs
WSJ Covers Business BlogsThere is a
good article in today's Wall Street Journal about the pros and cons of small business blogs.
An interesting point Sarah Needleman brings out is some businesses are abandoning traditional websites all together in place of a blog site.
Labels: business blogs, small business blogs, wall street journal blog article
Keys to Starting a Business BlogMario Sundar, the person who started the corporate blog at
LinkedIn, recently posted a great article entitled
Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running.Mario's Top 10 List1. Define your vision
2. Designate an editor or chief blogger
3. Earn the approval of your internal teams
4. Define your categories
5. Enlist contributors and plan posts
6. Create a blog calendar:
7. Define your template/layout
8. Stick to the categories
9. Veer towards content that provides value
10. Measure progressLabels: business blogs, corporate blogs, mario sundar
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