Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Keys to Starting a Business BlogMario Sundar, the person who started the corporate blog at
LinkedIn, recently posted a great article entitled
Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running.Mario's Top 10 List1. Define your vision
2. Designate an editor or chief blogger
3. Earn the approval of your internal teams
4. Define your categories
5. Enlist contributors and plan posts
6. Create a blog calendar:
7. Define your template/layout
8. Stick to the categories
9. Veer towards content that provides value
10. Measure progressLabels: business blogs, corporate blogs, mario sundar
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