Here's the last part in our "Marketing Tips for Tech" series. Hope you enjoyed it - feel free to ask your own tips or ask us questions.
12)
Consistent and pervasive branding. Your company’s logo and URL should be on all documents to make sure that your clients and prospective clients know who you are and with what company you are affiliated. Consider is putting a signature at the end of all emails including replies and forwards. Be careful not to embed too many graphics into the signature as it alerts some spam filters. And don’t forget to trademark and copyright appropriate materials. If you want to be really coordinated, have your marketing firm create a simple style guide which outlines how and when to use your corporate marks.
13) Use web analytics. To maximize your profits figure out who is hitting your website. This can be useful in many ways. You should also definitely track the keywords people are searching for in order to find your product or service.
To find companies hitting your site you can use two free services --Google Analytics or
StatCounter. While these services are free you do have to manually search which people looked at your website unless you create custom scripts. Nevertheless, it is a top choice for a free customer base service. Another service is
LeadLander, Visitortrack by
NetFactor or
LoopFuse. They are more expensive choices, costing $1,900 to $4,800 per year; however they provide you with customizable automated detailed lead reports, ties into
Jigsaw and
LinkedIn databases, and customized email alerts.
14) Test customer satisfaction on an ongoing basis. It never hurts to know exactly how your clients feel, and get important feedback about the positives and negatives of your job. This can be as simple as a phone call to your clients, or an anonymous survey on your website. A phone call or email is more personal, and your client will know that you value their opinion and business. An anonymous survey on the other hand allows you to truly know how you conducted your service or how your product worked for your clients. This allows for the communication of productive criticism, helping you improve your products or services. To get the best results you should consider conducting both types of customer satisfaction tests.
Labels: analyzing leads, ann arbor michigan, branding, customer satisfaction, customer satisfaction tests, google analytics, leads, marketing tips, surveys, tech compnaies, technology marketing
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