One of the areas our clients often struggle with is frequently updating their blogs. More and more we are seeing the influence of frequent blogging on Google rankings--blogs are no longer just communication tools but important parts of search ranking efforts. Plus recent analysts studies have found that web visitors view a company's site more favorably if there's a blog.
You can turn to an agency to help write
corporate blog posts or do-it-yourselfers can check out Mashable's
40+ Top Topics for Corporate Blogs.
Here are more topic suggestions:
1) Repackage content from a newsletter or ezine.
2) Summarize or comment on a technology or product changing the way your company does business.
3) Summarize a customer success story.
4) Summarize a customer failure with lessons learned.
5) Check out what your friends or peers are writing about in Facebook groups or Linked In. That's how I found the topic for this post!
Labels: blog ideas, blog topics, blogging, company blogs, corporate blogs, Google ranking, mashable
It isn't just a good idea for the environment, recycling is great for marketing your business as well. Recycling ideas that is. Often content such as articles, snippets or topical advice can be reconstructed or updated as an easy way to build more content and, if online, gain valuable back links.
Also if you spend a good deal of time on content such as blog posts, make sure you distribute subsets of the content on sites such as
Twitter. You can also put snippets on your email signature.
Labels: backlinks, blog posts, blogging, guerilla marketing, marketing content, twitter
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