Out of the Fog Marketing

The best Superbowl ad last Sunday was Google's. Hands down.



It's so simple anyone with a computer and free movie editing software could have made it - as witnessed by the Tiger Woods spoof of the video that was up by Monday.



The real power of that Google ad was the message, the music and the emotional connection it made with the viewers. Contract that with all the inane ads of people slapping each other in the head. Simple sophistication and emotional connection sells.

Labels: advertising agencies, google superbowl ad

There is some interesting information in this Forbes article on why you should continue to advertise during a recession. I know, you are thinking these are just advertising and marketing firms that want to keep making a buck.

Well here's some anecdotal proof that increasing ad spend in a weak economy actually works:

1) We increased pay-per-click ad spend for a local IT company this month and their leads have soared. Plus their cost per click is down due to a decrease in the competition's budgets.
2) We increased online advertising for our own firm. In a Google Adwords campaign, we were able to grab the top spot for a competitive term due to competition pulling out. That ad landed us one of our largest clients this month.

So don't spend unwisely, but think about actually INCREASING your budget to outmaneuver your competition this month.

Labels: ad spend, advertising agencies, forbes, google adwords, it, marketing in recession, marketing technology, online advertising, pay per click, recession, weak economy, yahoo search marketing

Why Top Advertising Agencies Don't Eat Their Own Dogfood
The top 5 ad agencies know that public relations gets you more bang for the buck than advertising. Read the complete story on InternetWorldStats.

Labels: advertising agencies, public relations