Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
TubeMogul just released the results of an interesting study showing almost 16% of viewers will abandon watching a video if there is an ad before the video starts playing.
Read the full report. This is interesting data since many online advertisers may be paying on a cost per impression model when the viewer did not even watch the ad.
Labels: marketing research, online advertising, tubemogul
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