Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
An
IBM study is predicting the end of advertising as we know it. It floors me that IBM has an Institute for Business Value that probably used a six-figure budget to tell us things we already knew. 18-24-year old use iTunes? Duh. The traditional ad agency is a dying breed? Of course. We've been predicting that traditional advertising agencies have been declining for years. That's why boutique ad agencies and
tech-savvy marketing firms are thriving.
I will give them that the scenarios make the report more interesting especially for folks outside of ad agencies. It's worth a quick read even if just for the pretty graphs.
Labels: ad agencies, ibm, marketing report
HOME
BLOG
SITEMAP
