Out of the Fog Marketing

New York Times reporter, Claire Cain Miller, published a story on the New York Times Bits Blog stating that on Thursday night Twitter revealed Twitter 101, a downloadable tutorial for companies to learn how to use Twitter for their business. Twitter 101 also includes case studies of well-know companies that are currently using Twitter such as JetBlue and Dell as well as small businesses like Teuser Wines and CoffeeGroundz.

The inception of Twitter 101 is taking Twitter a step closer to offering commercial products for businesses to use on Twitter with the goal being to introduce these paid services later this year. Services would include allowing businesses to verify their accounts and analyze the traffic to their Twitter profiles.

However, Twitter still holds to the belief that the biggest advantage for companies using Twitter is “being able to build relationships and listen to and responding to comments about your company. It is also a way to ask questions and float ideas in real time,” the company says.

Link to full blog post from the New York Times
http://bits.blogs.nytimes.com/2009/07/24/twitter-takes-a-step-toward-commercial-accounts/index.html