Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Validating what we have been seeing for awhile with our clients, senior marketing executives view
search engine optimization,
pay-per-click (PPC) and
e-mail tactics as the three most effective tools, according to a new study by Forbes Media.
Among the pool of senior marketing executives, the tools seen as most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%) and pay-per-click/search marketing (32%). Respondents to Forbes’ survey rated ad networks and video ads as least effective.
The study, “Ad Effectiveness Survey,” received 112 responses from senior marketing executives.
Labels: BtoB marketing, direct email marketing, forbes, ppc, SEO
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