Out of the Fog Marketing

Anyone who builds websites knows the scenario: a big launch is inevitably delayed waiting for the content. In a recent article on A List Apart, Pepi Ronalds makes a compelling case for specifically using editors rather than copywriters on web projects, to combat what she calls “Content-Delay Syndrome.” Not only will a trained editor keep the process moving, especially if employed on a project from the start, an editor will also leave the power of developing the content in the capable (and often willing) hands of the client, the presumed subject matter expert.

Labels: copywriting, editing, website development