Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Promote your company's generosity. Many of our clients give time and money to charitable organizations. However, virtually none of them promote the fact. I'm not talking about a self-serving rant, but just letting the community and media aware of the campaign.
Our firm started a campaign to give a percentage of our profits to Kiva - a microloan organization. We issued a simple press release and the media pickup was amazing. We had 3-4 leads in just a few days after the announcement and it was a nice ice breaker with prospects. It also attracted a certain type of client - ones that have some of the same values as we do. Labels: PR charitable campaigns, PR charity, public relations
HOME
BLOG
SITEMAP
