Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Use Marketing for Sales not Egos
As a small company you have to make every dollar count. Before spending even a minimal amount of time or money on marketing ask yourself "Will this campaign add value to my company or it is a ego strut that makes me or my boss look good?"
Often clients come to us emphatic that they need public relations in order to get their name or face on the front page of newspaper or trade publications. When asked why, they often don't know.
If the campaign doesn't add value or address a certain marketing goal directly, don't do it.
Labels: marketing, public relations
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